Transform Your Closet With Sailor Moon and Pretty Cure at Isetan

With its austere exterior and imposing designer goods on the interior, the Isetan department store in Shinjuku is an unlikely stop on an otaku shopping spree. But recently the fan's wardrobe has expanded beyond T-shirts and all-over print button ups. Ready for a magical girl makeover?

Hey, who let a cat in here? You'd expect tighter security from a place selling skirts with a price tag higher than my rent.

Luna! Of course she'd be able to sneak in. And if Luna's here, that means the sailor scouts must be nearby...

The Sailor Moon pop-up shop goes by the headline Girls Love Mode: Let's Prism Power Make Up, which rolls off the tongue as easily as the participating brands--Riccimie PREMIERE SALON, Honey Bunch and Secret Honey by Honey Branch.

The mannequins were showing off the sailor suit hoodies, chiffon skirts decorated with moon wands and hand bags emblazoned with attack names. Though my eyes were set on the pastel Pegasus t-shirt. I wonder if they'll release it for men?

But the crown jewel of the Moon Kingdom was this 100,000 yen Princess Serenity dress. Who's the lucky prince who gets to take her to the ball? For all you aspiring Tuxedo Masks out there, don't sweat it--I'm sure you can rent the tux.

Girls Love Mode: Let's Prism Power Make Up
Event dates: April 2nd-8th 
Address: 3-14-1 Shinjuku, Shinjuku-ku Tokyo
Isetan 2F
Hours: 10:30-20:00 
Official homepage: http://www.isetan.co.jp/icm2/jsp/store/shinjuku/event/park/index.jsp#e0326_01

Right next door there's a similar collaboration shop to celebrate the 10th year anniversary of Pretty Cure. That decade-wide gap makes them the little sisters of the sailor scouts which might explain why they get the best toys. Check out all the transformation tech from the series' history! Too bad the franchise is too new to have featured a Pretty Cure pager. 

You don't have to be an otaku academic to see the link between fashion and magical girls. Both involve costumes that let you transform into someone else, a desire that many of us never outgrow, be we men or women. Unfortunately with my five o'clock shadow all the heart-shaped gemstones in the world won't bring me back my youth. Don't let that stop you from trying! 

Event dates: April 1st-15th 
Address: 3-14-1 Shinjuku, Shinjuku-ku Tokyo
Isetan 2F
Hours: 10:30-20:00 
Official homepage: http://www.isetan.co.jp/icm2/jsp/store/shinjuku/event/park/index.jsp#e0326_02