Imagine, a world without idols. No Macross, no Idol M@ster, no Love Live! That’s no world for me, or for you. And it’s more likely than you think. All it takes to put us back into the pop music Dark Ages is for the girls to give into their inner doubts and insecurities, something that the members of Dempa Gumi Inc. prove to be all too easy in their latest video.
A collection of recovering net game addicts, hikikomori, and yandere, Dempa Gumi Inc. burst from their bedrooms to hit the streets of Akihabara and deliver their addictive brand of hyperactive “moe-kyun” sound to the world back in 2008. Since then they've worked with ani-song producer Hyadain, donned mustaches and aviator shades to cover a Beastie Boys track, and even performed at this year’s Japan Expo.